The paper discussed some consumer issues in Indonesia. Consumer issues are problems come up when a consumer buys goods or services or after consuming goods or services. The issues are directly and indirectly having impact on the well-being of consumers. When the consumer issues appeared, consumers are more likely the ones who are more vulnerable to suffer financial losses. Consumers are expected to have ability to identify consumer issues so they are able to protect themselves from unethical behavior of producers, retailers and marketers.
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