2018: Marketing practice vs the Marketing thought: What are the differences? #SDGsIPB8
The paper presented at the Seminar on Marketing Evolution. The paper describe about the marketing thought and how its impact on marketing practices by the agricultural producers. There were a lot of evidence that there are a large gap between prices accepted by farmers and price paid by consumers. The large gap is due to marketing practices that make multiple channels from farmers to consumers. The seminar discuss the recommendation of marketing practices for better farmers and consumers. Pemikiran disampaikan pada Acara Orasi Ilmiah Evolusi Pemasaran, Departemen Agribisnis Fakultas Ekonomi dan Manajemen IPB, Selasa 7 Agustus 2018 di Auditorium GMSK-FEMA IPB.
